TRCKTrace has joined the SoundAware Group. Joining the Hilversum based media monitoring company is a logical next step within the strategy of registering and reporting music monitoring via SoundAware's fingerprinting technology and TRCKTrace's monitor solutions for the music industry.
Next to us joining, the group is also expanded with Adfact and RTV Monitor. All companies become a part of the SoundAware Group, within which they continue to operate independently and can also benefit from each other's technology and infrastructure. The Amsterdam office of TRCKTrace will be a major hub for the group.
Joris Bos, director of TRCKTrace, is particularly pleased with the acquisition. “Cooperation with SoundAware makes it possible for us to take the next step: developing further on a worldwide scale. In the different countries where we are active it has become clear that we are at the forefront of technology, now it is time to turn that into market leadership.”
“These acquisitions fully match our Dutch and European ambitions," said Harold de Groot, managing director of SoundAware. "This step brings new growth opportunities and we also see synergy benefits by sharing technology and infrastructure within the group.”
“SoundAware has been the benchmark for years when it comes to high-quality monitoring of music use on radio, TV and in venues and the production of charts. Thanks to the state-of-the-art search algorithms from TRCKTrace we can now also map worldwide music events and monitor which music is used online. Adfact specializes in registering and harmonizing offline and online advertisements and media spending: not only on linear media such as radio and TV, but also commercials used in cinemas, newspapers, magazines and outdoors is reported daily. RTV Monitor, last but not least, is a forerunner in the field of automated indexing and notification of radio and TV content and political debates. Real-time updates of spoken text that are received by advanced search terms can be easily filtered. They provide detailed insight into what is being said on radio and television about certain brands, subjects or people. RTV Monitor also provides high-quality summaries of programs.”