#Facts about monetizing music!

The Era Of Podcasts Has Arrived

Posted by Yoanna Petkova on May 9, 2019, 1:30:00 PM

Podcasts are not a new term at all - they have existed for over 15 years, and they are finally getting the recognition they deserve.

 

The Era Of Podcasts Has Arrived (1) (1)

 

Podcasts haven't changed much in a way or recording and listening to them but then - why are they gaining popularity so quickly?

 

The answer is that music streaming platforms are making a change in the way we see podcasts.

 

 

59944619_1129442850576622_3216590661121736704_n

 

Recently, Spotify has acquired Gimlet and Anchor - two companies that combined, will be the premium of the podcasts. Gimlet is a podcast show content creator with best class podcasts. Where Anchor is enabling creation for the next generation of podcasters worldwide.

 

As stated by Daniel Ek (Founder and CEO of Spotify) - Spotify's mission is to focus intensively on the curation and customization that users experience with podcasts on Spotify - with better detection, data, and monetization to creators.

 

With the acquisition of Gimlet and Anchor, Spotify is really taking over the business and soon will be the leading podcast publisher.

 Increased Revenues from Music Streaming

Currently, Spotify is testing a brand new playlist - a personalized playlist that mixes podcasts and music. The name of the playlist is called "Your Daily Drive" - and will feature short podcast series followed by a curated choice of music customized to the listener's music taste. This new feature is still in the makings and is not available for the mass public yet.

 

It is not only Spotify who is aiming to be an industry leader. Pandora, Apple, and Amazon are also entering the podcast curation and specialization services - with slightly differentiated approaches.

 

For example, "Alexa Daily Briefing" from Amazon is offering news and short content, ideal to start the listener's morning routine. Whereas, Apple Podcasts serve as a directory, including ratings, reviews, and categories for easy discovery.

 

With the rise in the popularity of podcasts, we can see that they are getting more diverse. Currently, 80% of the popular podcasts are in English. However, with the newest culture trends, we can see an increase in non-English podcasts.

 

Also, Podcasts attract high-advertisement income. Thus making them good for the music business as they are a revenue-driver that has endless applications and services that are yet to be implemented.

 

Business person pushing symbols on a touch screen interface

 

In conclusion, the era of the podcasts is finally here, and it is exciting to see what music industry magnates such as Spotify, Apple, Pandora and Amazon can can offer to enhance the customer's experience.

 

Need More Information regarding the Music Industry?

Everything You Need To Know About The Music Monitoring

 

If you would like to learn more about your rights, gain control over your music and increase your revenues from streaming music - Request A Free Trial.

Choose TRCKTrace

 

Read More:

Music Royalties And What You Need To Know About Them

Best Practices To Increase Your Social Media Presence  As An Artist 

How To Improve Your Social Media Reach For Artists

Best Online Music  Platforms to Use as an  Artist

Should Music Be Free? Challenges for an Artist

2019 Is The Year Of Major Music Industry Changes

Is Streaming Improving the Music Industry?

 

Topics: music industry, podcast