#Facts about monetizing music!

Should Music Be Free? Challenges for an artist

Posted by Yoanna Petkova on Mar 13, 2019 1:27:00 PM

Today's topic is a little bit more controversial and it engages us to think whether or not music content should be protected.

With no doubt, we can say that there are equally good arguments for and against the release of free music and in the next few paragraphs we will explain them.

 

Businessman making decision, isolated on white

 

Nowadays, with the convenience of technology we can find almost everything for free – free movies, games, books and music. Furthermore, with easy access to piracy websites, users can easily download illegally content and share it with friends. But why do it illegally when it can be for free or via streaming services like SoundCloud or Spotify?

So, what can be the solution for illegal music downloads?

* Publish it for free! According to the Global Piracy Report in 2017, there were 73.9 billion visits to piracy websites majoring in music. Where, the United States users had the largest number of piracy media website viewings with more than 27.9 billion visits. These numbers are alarmingly growing, and musicians are aware of them. So, instead of illegally downloading tracks, why not give it away for free? Of course, we don’t implement to downgrade the worth and effort of the artist behind the song we love and listen to.

  • Are you thinking about how musicians can earn money by not selling their music? We can say that they don’t earn a lot by selling their songs for ~$0.99, but by going on tours, selling merchandise, and being social media influencers and company spokespersons.
  • Most importantly, once it is free, it can increase the audience and popularity of the artist.
  • Moreover, the chance of buying a concert ticket or merchandise from the artist’s brand is going to increase with his newly-acquired fame.

In conclusion it can be said that the music industry can actually benefit from publishing music for free.

 

Free Stuff card with colorful background with defocused lights

 

However, we should also consider the arguments against free music and how can this affect the music industry.

  • First of all, music is a job – to create a record or music album sometimes even takes years to complete.
  • Also, so many resources, effort, and money are being put into the creation of a song that it’s not justified to give it away for free.
  • We should also think that music is relatively cheap and $0.99 for a song or online music streaming platform subscription is nothing compared to what we spend on a daily basis. Besides that, it is a way to show support and gratitude to our favorite artists.

In conclusion, the beliefs of people are changing, thus driving the industry to the realization that in order to survive it must adapt to those beliefs. And whether in the future music will be free or not it is important to know that “free” doesn’t mean that it’s worthless or provides less value than a product that is being sold. However, we should understand that this must be solely the choice of the artist behind the song.

 

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