best practices to improve your social media strategy as an artist.
Did you manage to follow the steps from part 1?
Communication is in the core of your social media strategy. You must strive to engage with your fans and achieve as much as possible loyalty from them.
You can build your fan base by interacting with potential people who would like your music or other artists with whom you can share your music industry views. Don't forget to reply and show genuine interest to your fans.
In the end, it doesn't really matter how many followers you have, but it matters how these people engage with you - are they buying your songs? Your merch? Concert tickets? Your goal is to turn your followers into potential fans who are revenue-drivers.
Differentiate your content
Think of your own favorite celebrity - someone who is active on many social platforms. Now think of the content that person publishes - it's not the same on all of his social media, right? Nobody likes seeing the same post, published over-and-over again, everywhere.
Try to differentiate the content you publish by using different visuals, messages or campaigns.
The ultimate key to success on social media is to post the right content to the right audience at the right time and on the right platform.
Create custom content
After identifying who your audience is, think of what content they would love to see. Would it be track-previews, customized merch or just specific posts - make sure you know what your fans like and deliver it to them.
It's good to know that posts that include any visual aids (pictures, GIFs, meme's, videos) have more success over posts that include only text. It's true that creating custom content that includes pictures or video is more challenging and time-costly than text-based posts but it is better perceived.
A great strategy that you can implement is to set a day of the week for creating custom content which you will be using throughout the week. This method is time efficient and it will help you with the management of your posts.
Think of your social media as a tool to aid your artistic profile through socializing and giving value. Don't over-promote yourself too much, otherwise, it might come up as too pushy, and people might consider it as spam.
The best rule for advertising is the 80/20 method - 80% of the time try to create valuable content and just 20% to be promotion-posts.
Monitor your progress
Don't get discouraged if you don't see immediate growth from your social media accounts - you are probably not looking at the right metrics. There are many websites that will provide you with social media analytics. You can track the performance of your posts, the social engagement you are receiving, your audience and many more.
It's important to learn how to monitor and interpret the progress made - so don't be afraid to test different posts or strategies.
Some of the best social media monitoring tools are:
- Twitter Analytics - the built-in tool is a great way to monitor the performance of your tweets, your audience, your biggest fans. You can also view which events are trending right now, and from there to build your content.
- Facebook Insights - the Facebook built-in tool, allows you to view your impressions, Facebook followers, engagement, clicks, and much more. You can access the free tool by having a Facebook business account.
- Instagram Insights - Instagram has its' own insights tool and you can access it by converting your account to a business one. From there you can find how your content is performing, your activity and audience.
- SproutSocial - Sprout Social is a powerful social media management tool (paid) that helps you with the maintenance of your social media accounts from automation to analytics.
- Buffer - Another great tool that helps you with posts scheduling, performance metrics and accounts management.
Improve your Social Media SEO
The search engine optimization (SEO) for a website is a crucial factor in increasing your traffic and popularity. However, we will be focusing on optimizing your social media profiles. Without a complete social profile, nobody will take you seriously, so make sure to follow the steps below:
- Make sure you have uploaded a professional photo on all of your social media channels - don't just post your newest selfie with filters. A good profile picture or your artistic logo is perceived much better than a low-quality picture.
- Think of your description as your social media portfolio. It must be original, creative and concise. You need to convince people to follow you/ engage with you when they read your profile description. So make sure it's great.
- Make sure to link your website and relevant social media profiles whenever it is possible. You need to ensure that your followers of Instagram know about your Twitter/Facebook/Any Social Media and vice versa. The biggest reward of social media is to have loyal fans that: follow you everywhere, promote you through their social media, engage with you, generate profit for you. So make sure they know about your accounts.
- You can gain great insights about how your social media campaigns are performing by using the already built-in analytics tools. Make use of them - they are free of charge and easy to use.
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