In the near future, the state of the Internet will be changed once again as the European Parliament’s Committee on Legal Affairs (JURI) will be voting on the infamous Copyright Directive or Article 13. The purpose of the new directive is to update and reinforce the rights of creative media owners within the Digital Market in Europe.
What is Article 13?
In short, Article 13 is part of the Copyright Directive which aim is to protect the creators of creative content by ordering platforms that host creative works uploaded by the users of the platform to distribute the income they generate with the rightful creators. With the acceptance of the Copyright Directive, these content-sharing platforms will be liable to copyright as any other online services that are required to give the acclaimed credit to the content owners.
Why Does It Matter?
In order to battle copyright issues and unfair accreditations to the rightful owners of the creative piece, Article 13 states that content-sharing platforms must license copyright protected works from the original artists. If the material remains on the service without the needed licenses, the company can be held liable, unless it proves that"best efforts" were made to obtain permission from the rights holder.
Before Article 13, companies such as YouTube weren't held legally responsible for any copyright violations. As of now, online content services will be legally liable for all copyright violations and direct part of the revenues to the artists.
This way it opens the doors to many creative artists that are feeling underappreciated and are fighting against content-sharing magnates such as YouTube to gain their rightful revenues for the used piece of content - whether it is a creative media, musical piece or other artistic production.
What Is The Problem?
In order to comply with the new Directive, services like YouTube and Facebook are expected to build precise content recognition technology identification that can detect copyrighted content. In order to be able to scan the entire content that is being uploaded on the platforms every day, the costs and labor will be extremely high for these companies.
Moreover, every platform that falls under the Article's defined conditions for the usage of creative pieces will be bound by law to identify and remove content that violates copyright, meaning that an automated filter that scans all content uploaded to their websites must be implemented.
The biggest concern is that the project to develop an automated technology is going to take time, resources and it is not guaranteed to succeed. Many small firms and start-ups are also at risk of loss due to the inability to build own content identification service.
How Is The Directive Related To The Music Industry?
Many of the music industry figures are welcoming the new changes that allow artists fair compensation, control over their work and show a great extent of recognition.
Accepting the Directive is a huge step into empowering musicians and artists. Many agree that platforms such as YouTube and Facebook have been unjustly benefiting from user-uploaded, copyright-infringing content and that this Directive is a step forward for the battle against power and influence of company magnates and the artists' rights.
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