Are you an inspiring artist with great talent but you don’t know how to start your music career? Or do you want to increase your social media presence?
Then stay tuned for the best Practices to grow your social media audience organically.
Create a website and social media
Yes, it might be obvious to create social media accounts, but don't just sign up on every social media platform that exists - it will do you no good. Because, once on social media - you will need to maintain those accounts, so make your time worth.
First of all, think of which social networks will attract the right people and potential fans. Every platform has its positive and negative aspects. Let's discuss some of the main social media platforms.
Creating a business Facebook account is a must - as it is the biggest social media platform and it's an ideal way to be present and create relationships with other people. Moreover, having a Facebook page will increase popularity chances of your other social accounts - tthink about it how many times you have searched for a particular Facebook account and ended up viewing their other social media accounts - such as Instagram or Twitter.
Creating a business Instagram account is also one of the best ways to stay on top of your social media presence. People love Instagram and they love "stalking" other celebrities or influential people. With Instagram, you can show your audience a portion of your life - through posts or stories. Also, it is a great platform to have an engaged and targeted audience. Moreover, Instagram offers the best targeted social media advertising - where your advertised posts can target a specific audience.
Creating a business Twitter account can benefit you by showing your personality – in an artistic and humane way. Also, it can target a wide audience and you can communicate with them easily. Moreover, you can also research trending topics in the music industry and your competitors. This way, you can be on top of every music-related update.
Creating an Official Artist YouTube channel is a must for every performer - it can generate high volumes of traffic, popularity, and audience. Also, it's evergreen - people can always find what you create easy and your content will not fade away.
Finally, we will end with your personal website. You can either create it yourself or hire somebody to do it. It needs to be representable and informative (contact information, newest singles, tour dates, merchandise (if you have), etc.). Furthermore, you must include social media and sharing icons on your website that lead visitors to your social media accounts.
Identify your audience
It is really important to be able to identify your audience because it will help you to interact with them much easier. Your fans/followers are the most important, so make them feel important. First, you need to be able to identify their demographics (age, location, gender, social status, etc.) and then their psychological factors (needs, wants, music preferences, etc.).
To conclude, you should know your followers and their preferences, so that way you can delight them - with specific-centered content, demos, previews or posts.
Set goals and objectives
First of all, you should ask yourself what's your goal with being on social media? Do you want to increase your popularity, fan base, and attention or do you want to promote your new music and give previews of your work?
Before you start your social media journey you should identify your goals and objectives.
A great way to keep you focused and on track of your goals is to implement them using the SMART method, which stands for Specific, Measurable, Attainable, Relevant and Timely.
Example of a SMART goal can be:
"Increase my fan base by 1000 people on Instagram by the end of August."
"Generate 15% more streams on Spotify by promoting my music on social media by the end of the year."
Finally, make sure to set realistic goals and to have a strategy in mind that you can implement towards these goals.
Offer music incentives
Ultimately, you want your fans to engage, reach and generally want what you are offering. Whether you want from your followers to share your content, buy your songs, and merch or follow you, you need to give something in return first.
By offering incentives to your fans such as free previews, discounts on merch, or by providing one-to-one discussion with a fan, you can really increase your social reach.
The only thing that you must remember is always to keep your promises to your fans.
Dying social media account is a number one disaster for artists and it can hinder your chances of having a successful career.
Depending on the social platform you can plan your posts accordingly. For example, you don't have to be as much as active on Facebook as you are on Twitter or Instagram. However, it is important to note that quality content is much better than multiple non-sense posts.
Finally, you don't always have to create new content to stay active - you can do it by communicating with your followers and showing them that you care.
If you liked this informative article so far, then stay tuned for Part 2.
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